Cath Kidston rules OK!

To all those struggling to make a crust on Etsy and Folksy, you can take heart in the knowledge that UK designer Cath Kidston has just recently had her company valued at over $100 million dollars by a US Private Equity company! Not bad for someone who started out making bright vintage style ironing board covers to brighten up her flat. Anyways, I still love her designs, particularly her bold stars and the gorgeous new cherry print. I personally prefer this to the floral stuff she does.

The online store has entire ranges of household and clothing items now and I quite like the mass produced ethos that she has. Kidston is rumoured to be keeping a high stake in the company post-sale, so hopefully the brand won't lose it's identity in the way that Laura Ashley did in the 80's. In the meantime, if you want to carry on lining her pockets, her range has never looked so good, and there are some great non-chocolate ideas for Easter. Or alternatively there's Etsy (post soon to come). http://www.cathkidston.co.uk/