Jaeger

I so love Jaeger.

Sylvia Plath, the American poet, apparently wouldn't wear anything but. In the 90's the Jaeger brand had quality, but the style was rather octogenarian. Then a few years ago, Jaeger started getting really good again. They'd obviously hired someone who knew what they were doing, and shook things up a bit! We saw the beautiful Poppy dresses and Stanton bags appearing on the website. Jaeger were back! And then, disaster. All the attention they started getting at London fashion Week went right to their heads and we saw Jaeger creating enormous multicoloured mohair jackets which ever-so-slightly resembled a Fraggle’s bikini line! Luckily Jaeger has a talent for longevity by learning from their mistakes. Cue, Jaeger's Spring Collection - Back 2 Form. They even have a slot on Asos now for goodness sakes - sterling work guys!